Sharpening America’s Edge

Branding & Event Design

Sharpening America’s Edge, the title of a conference held in Washington, D.C., explored ideas that America can use to sharpen its strategic edge in an era of heightened global competition. With the focus being on America, I explored concepts that used iconic American imagery—and found that the pointed edge in the American star, cropped and abstracted, fit the theme perfectly. I used the primary brand colors with the addition of a light pink to keep the look fresh and current. The star crops are dynamic and used to showcase different sessions and topics. Printed content included column wraps, standing banners, window vinyls, agenda booklet, nametags, and a stage backdrop.